Firescope Selects BlueRoads to Drive Channel Sales Success

The Leader in Channel Management Solutions Helps Security Industry Leader Rapidly Build Effective Channel


SAN MATEO, Calif. – October 30, 2006 – BlueRoads Corporation, a leader in channel management solutions, today announced that FireScope, Inc., a leading developer of Security Information Management software combined with Business Intelligence tools, has selected the BlueRoads channel management suite. FireScope views the rapid development of its indirect sales channel as a critical element in the company’s overall sales and marketing strategy. After reviewing the available solutions, they determined that only BlueRoads could deliver the channel-specific capabilities and revenue predictability and visibility FireScope required to ensure maximum success. FireScope joins BlueRoads’ rapidly expanding roster of security industry customers.

“The security sector is highly competitive and it is common for a channel partner to work with twenty to forty vendors, each one of whom is competing for mindshare,” said Steven Cotton, CEO of Firescope. “We know that our ability to make our partners’ sales reps successful will increase their focus on selling our products. That’s what BlueRoads does. It makes it easy for our channel partners to work with us, and it increases our ability to support them.”

Analyst firm IDC has forecast that worldwide spending on security will grow twice as fast as general IT spending over the next several years, reaching more than $116 billion by 2007. This represents both great opportunity and great scale and reach challenges for security vendors, making smart and profitable channel strategies more crucial than ever. Channel sales have further significance for FireScope because the company’s technology enhances the effectiveness of other security and management point solutions. By encouraging channel sales partners to sell FireScope as part of a packaged security offering, the company and its partners can drive more revenue without creating conflict for the channel sales reps.

BlueRoads’ software-as-a-service channel management solution encourages individual channel partner rep participation through its clean and flexible interface. This increased participation in closed-loop sales and marketing processes increases not only channel performance and predictability, but also the level of trust that exists between a vendor and its channel partners. In addition, BlueRoads offers the real-time visibility into sales lead status that vendors need to properly assist channel partners in closing deals, while protecting margins.

“Vendors in high technology can no longer afford to ignore the value that can be unleashed from their channel in terms of higher partner participation levels, smarter lead distribution and higher close rates by using modern channel management solutions.” Said CEO, Shinya Akamine. “Security industry vendors in particular benefit from BlueRoads because we believe that with thousands of active resellers, BlueRoads has the largest user base of any channel management provider among security resellers.”

About BlueRoads Corporation

BlueRoads Corporation delivers proven Enterprise Channel Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Nortel, Polycom and Juniper depend on BlueRoads’ unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BlueRoads strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BlueRoads is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, and El Dorado Ventures.For more information, please visit